Master of Business Communication

Master of Business Communication

Certificate Plan & Requirements

Students seeking a shorter, more specialized course of study may earn a certificate in one of three areas of concentration. A certificate may be right for you if:

  • Your professional responsibilities have changed and you need new learning.
  • You have a master's degree and want to add a specialization.
  • You want to explore a single area in depth.
  • You want to change careers within the field of communication.
  • You want to try out graduate school or begin a degree slowly.
  • You haven't taken the GMAT or GRE.

Certificate Plan

Certificate students complete six graduate courses, including a minimum of three courses from one of the  areas of concentration noted below. Three other courses will be chosen from the UST MBC program curriculum. See course descriptions.

Marketing Communications

MKTG 600 Marketing Management
MKTG 630 Promotional Marketing
BCOM 635 Persuasion
BCOM 661 Public Relations Practice
MKTG 671 Advertising Planning
MKTG 673 Creative Strategy in Advertising
MKTG 677 Direct Marketing
MKTG 780 Integrated Marketing Communications

Public Relations

BCOM 661 Public Relations Practice
BCOM 635 Persuasion
BCOM 662 Public Affairs for the Corporate Executive
BCOM 725 Corporate Communication Management
MKTG 600 Marketing Management
MKTG 780 Integrated Marketing Communications

Management Communication

BCOM 531 Business Writing
BCOM 553 Interpersonal Communication
BCOM 635 Persuasion
BCOM 641 Organizational Communication
BCOM 725 Corporate Communication Management
BCOM 726 Management Priorities and the Communicator
MGMT 600 Management of Organizational Behavior

Survey of Professional Communication

A student selects six courses appropriate to a specific professional need. Certificate plan and rationale must be approved by the program director.

How to Transfer Your Certificate Work to a Degree

A certificate student with an MBC program GPA of 3.0 or higher may apply to transfer to the degree program at any time by providing a written request and scores from the GMAT or GRE. The file will be reviewed at the next scheduled admissions committee meeting. Courses completed in the certificate program may be applied to a UST MBC degree.