Master of Business Communication

About the Program

From the Program Director

You may have heard that 95% of recent MBC graduates had new jobs or promotions within eight months of graduation. Let me tell you why.

The most successful professional communicators inside organizations, or as consultants, possess a thorough understanding of the business contexts within which communications efforts occur. The confines of undergraduate programs make it difficult to fully prepare an individual to completely understand both the language of business and the communication strategies and skills necessary to expertly fulfill organizational goals. Even a few years of experience as a communications practitioner leaves gaps, and doesn’t address the need for building leadership and management skills.

The UST Master of Business Communication Program provides a unique and powerful combination - some core courses shared with MBA students, and communications courses specifically developed with the business communicator in mind. No other degree offers this integrated approach that develops in-depth business acumen and communication expertise at the same time.

After more than 25 years of educating Twin Cities communication professionals, you can find MBC alumni serving as communications leaders:

• In companies such as Wells Fargo, General Mills, Target, Best Buy, Medtronic, Cargill, 3M and Blue Cross Blue Shield.
• In agencies such as Weber Shandwick, Carmichael Lynch, Colle & McVoy,  Tunheim Partners and Padilla Spear Beardsley.
• In organizations such as WCCO, Star Tribune, MN Public Radio, MN Zoo, Fairview Health Services, Lutheran Social Services and the City of Bloomington.

Whether your long-term career goals include leadership in a company or nonprofit, or enjoying the creative independence of communication consulting, an MBC degree delivers the expertise, skills and network of professional contacts that can take you there.

Students use the program for a variety of reasons.

• Communicators expand their communication expertise into a solid knowledge of business.
• Business managers extend their business experience into communications-related functions.
• Professionals from other fields acquire the power of strategic communication to drive productivity in any enterprise.

Give us a call today to learn how the UST MBC degree can energize your career.

Dr. Michael Porter, APR
Director, Master of Business Communications

Why Choose UST?

Launched in 1984, our program integrates a broad variety of disciplines into one unique degree. Our goal is to graduate not just skilled communicators but experts who know the business world and can integrate a full range of communication functions to meet its many challenges.

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Who Should Apply

Students in our program, normally employed as full-time communicators, are looking to invest in themselves through a masters that gives them the confidence and credibility to expand their employment opportunities, as well as hands-on approach to communications theory.

In evening classes perfect for their busy personal and professional lives, students learn from highly credentialed faculty, as well as from each other. When you join them, you can expect the following from your 15-course experience:

• Business classes covering the “big picture.”
• Specific knowledge of business communication in public relations, marketing communication, advertising, or employee communication.
• The financial, legal and ethical aspects of communication.
• The strategic communication models that support business initiatives.
• The support of highly credentialed staff and faculty committed to helping you achieve your goals.
• Access to an incredibly connected St. Thomas Opus College of Business alumni network.