ACUMEN

March/April  2008 • Volume 7 Issue 4
In This Issue

The Intensive Care Checklist: What this Simple Tool Can Do for Your Marketing
Take the Pain Out of Health Care Benefits Management
Let Your Leadership Talent Shine
Project Management and Six Sigma: Enhance Your Productivity
Gain Marketing Muscle
Boost the Impact of Your Business Communications
Take Your Finance and Accounting to the Next Level
Reshape, Restructure, and Renew Your Career
Get Tech Savvy and Upgrade Your Data Mining Expertise
Becoming the Best Instructor
Keys to Successful Nonprofit Fundraising and Sponsorship

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Featured Program

Mini Master in Health Care Benefits Management

small graphic The Intensive Care Checklist: What this Simple Tool Can Do for Your Marketing

The word “checklist” sends shudders down my spine. So do the words “template,” “marketing committee,” and “copy review meeting.” They signal something gone horribly wrong with a marketing program—something that could possibly be fixed but probably not in this lifetime. 

Click here to find out how this tool will benefit you.

 

small graphic Take the Pain Out of Health Care Benefits Management

The health care market is becoming more customer-focused and consumer-driven. How are you going to effectively create a benefits plan that satisfies the needs of all stakeholders involved?

With the Mini Master in Health Care Benefits Management, you can gain a deeper understanding of the interconnectedness of employers, patients, providers, and insurance companies and discover new ways to provide medical coverage to meet everyone’s needs. Learn how to conquer your health care benefits challenges by knowing your options, being a forward-thinker, getting smarter about ROI, and being proactive.

Find out more and register for the Mini Master in Health Care Benefits Management.

 

small graphic Let Your Leadership Talent Shine

Leadership skills are always in demand and essential for advancement in any organization. Leaders must possess strong skills in each of their roles and contribute to the overall success of their organization by helping shape organizational excellence in a results-oriented manner.

In the Leadership Skills Certificate Series, you can tailor the certificate program to meet your leadership needs. These programs provide you with a solid foundation for leadership development. Each program focuses on a unique competency, providing you with a comprehensive understanding of leadership.

Upcoming programs in the certificate series:

Leadership Skills Series: Time Management

Leadership Skills Series: Critical Reasoning and Systems Thinking

 

small graphic Project Management and Six Sigma: Enhance Your Productivity

Time is always of the essence. Projects need to be completed on-time and on-target, but with increased workloads, diminished resources, and upper management reviews, it can be difficult to do so while still adding value. Project management helps you overcome obstacles to manage your projects effectively while Six Sigma helps increase customer satisfaction, improve product reliability, and enhance financial performance by reducing and eliminating nonconformities.

Find out more and register for:

Project Management: Human Resources Management

Principles and Tools of Project Management

Project Management: Communications Management

Six Sigma Green Belt Certificate

Project Management: Scope Management

 

small graphic Gain Marketing Muscle

The economy is changing at a rapid pace, and as a result, organizations have to create and explore new avenues to plan and market their products successfully. Add “marketing muscle” to your current plan and improve your competitiveness and profitability.

Find out more and register for Effective Product Management and Marketing.

 

small graphic Boost the Impact of Your Business Communications

Do you dread writing proposals and memos? Do you want to boost the impact of your business writing?

Readers universally agree that mechanical mistakes and limited experience in business writing detract from the professionalism of communications. As communication is vastly expanding, it is essential that business professionals update their skills to communicate effectively. Learn the essentials of business writing to help you compose clear, straightforward writing and boost the impact and effectiveness of your communication.

Find out more and register for:

Proofreading Strategies for Error-Free Business Communications

 

small graphic Take Your Finance and Accounting to the Next Level

Whether you need help with your basic financial and accounting fundamentals or want to advance your finance and accounting career, the Center for Business Excellence has the finance program for you. Enhance your accounting and finance skills to make sound business decisions and add to your management tool kit.

Find out more and register for:

Finance and Accounting for Nonfinancial Managers

CMA Review Course – Part II

 

small graphic Reshape, Restructure, and Renew Your Career

Thinking of making a mid-career job change? Want to become the navigator of your future? Life can be a challenge, especially if you are unsure of where you are going and where your career future is headed.

Discover a new way to manage and direct your career in the second half of your life with the Strategic Career Renewal program. Re-energize yourself, your career, and your future to find the right path for you.

Find out more and register for Strategic Career Renewal.

 

small graphic Get Tech Savvy and Upgrade Your Data Mining Expertise

Everyday we use computers – constantly relying on them to provide us with the necessary technologies to complete our daily tasks. Sometimes, however, they are not the most cooperative or reliable pieces of machinery. They are prone to viruses and spam and can easily collect megabytes of data, overwhelming analysts and overloading information. Data mining has emerged to overcome this problem by taking out unknown regularities and analyzing patterns being stored in databases.

Find out more and register for Data Mining.

 

small graphic Becoming the Best Instructor

Instructors, coaches, trainers, and mentors will always be in high demand. Everyone needs to be trained, including instructors. Improve your training skills to coach others more effectively by learning how to assess and develop your own training skills.

Find out more and register for Instructor Training Skills.

 

small graphic Keys to Successful Nonprofit Fundraising and Sponsorships

Two fundamental aspects of every successful nonprofit organization are sponsorships and fundraising. Fundraising and sponsorships help sustain organizations, providing them with the necessary funds to maintain a stable establishment. However, it is never easy to raise money and earn revenue. Golf tournament fundraising and corporate sponsorships can be great ways to gain capital for your organization.

Get more information and register for:

Introduction to Golf Tournament Fundraising

Corporate Sponsorships for Nonprofits

Board Development: What Fundraisers Need to Know about Tax Laws
 

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