Academic Departments

Academic Departments

Marketing: Connecting to Customers

The Opus College of Business Marketing Department exposes students to many areas of marketing and prepares them to design, direct and maintain the exchange of goods and services while meeting the desires of consumers.

Our faculty instill students with a strong understanding of how to identify customer needs, direct an organization's resources to provide the best products and services to fulfill those needs and determine how best to get those goods and services to the market place. Students graduate well prepared for the challenge of delivering profitable products and services geared toward the consumer.

We offer graduate study and an undergraduate concentration that provides the skills to develop a creative marketing strategy, create and retain profitable customers and employ other strategic and tactical devices.

We welcome you to explore our programs, faculty and options for study. Feel free to contact us with questions or for further information.

Undergraduate Student Services & Advising: 651-962-5544
Graduate Student Life & Advising: 651-962-4200 (ask for an academic advisor)

Graduate Study Options

Graduate students in either our Full-time UST MBA or Evening UST MBA programs can choose to specialize in Marketing for a wide-ranging business education with advanced skills in the marketing profession.


Resources for Students and Faculty

Qualtrics Survey Software

OCB Marketing Labs

Blackboard Course Sites