University of St. Thomas

When asked what one word best describes the marketing major at St. Thomas, a faculty member replied, “relationships.”

A real student asks:

 

I do not have a creative bone in my body. Do marketers have to be creative, or is there more that goes into marketing?

A marketing faculty member responds: There are creative jobs in marketing and there are jobs that require someone who is best at tackling tasks which have already been defined. Examples of creative tasks are advertising strategist and marketing planner. On the flipside, analytical jobs in marketing are media planner, logistics analyst and retail business analyst.

What jobs are possible with a Marketing major?

What are recent graduates doing now?

A recent graduate interned at a promotion agency, then used that experience to start her own promotion agency. She hires recent graduates to work in her agency.

What opportunities are there to bolster my resume while I'm in the program?

Internships. Numerous internships are available for marketing students. Some are concerned with developing selling skills. Many others involve supporting the sales function, gathering information for decision making, marketing planning, etc.

Study abroad. Business students study in programs in more than 40 countries all over the world, from Europe to South America to the far east. Current popular destinations include London, Spain, Rome and Australia. Many marketing students also take part in the London Business Semester, a study-abroad opportunity for business majors of junior standing.

Faculty at work

Faculty members consult with businesses, collaborate with students on research projects, and prepare research projects, which are published in journals. Some examples are below.

Dr. Jamal Al-Khatib: "The Ethical Challenges of Global Business-to-Business Negotiations: An Empirical Investigation of Developing Countries’ Marketing Managers," with M. Rawwas and Z. Swidan, Journal of Marketing Theory and Practice, 2006.

Dr. James Heyman: “Effort for Payment: A Tale of Two Markets,” with D. Ariely, Psychological Science, Vol. 15 (11), pp. 787-793, 2004.

Dr. Carmina Carazos: "Manager's Role in Alliance Formation", CLADEA Latin American Council of Management Schools, conference proceedings. Santiago do Chile, Chile. 2005.