| What
can I do with a major in....?
Marketing
Career
options in marketing include marketing research and planning, advertising
and public relations, business logistics and physical distribution, retailing,
product management and new product development, and sales management.
Students completing the concentration in marketing will be able to critically
evaluate the global marketing environment, identify opportunities and
problems and be able to understand and apply appropriate concepts and
terminology.
Required
Courses for the Marketing Major
Transferable
Skills
Some information taken from the University
of North Carolina-Wilmington website
Interpersonal
skills
Competitive analysis
Market segmentation
Reading comprehension
Critical thinking
Analyze and interpret data
Formulate program policies
Sell products or services
Research business problems
Plan work tasks
Communication skills
Develop solutions |
Market
research
Determine market potential
Target marketing
Excellent writing skills
Monitoring skills
Manage and direct people/programs
Hire and supervise staff
Plan and administer budgets
Prepare status reports
Negotiate staff policies/disputes
Synthesize information
Attend to accuracy and accountability |
Career
Opportunities
Some
information taken from the University of North Carolina-Wilmington website
| Marketing |
Management |
Marketing
administrator
Marketing associate
Public relations manager
Promotions
Director of public relations
Marketing coordinator
Marketing specialist
Sales consultant
Lobbyist
Advertising manager
Market business analyst
Production analyst |
Personnel
manager
Quality control manager
Marketing manager
Operations manager
Business manager
Executive director
Billing supervisor
Director of services
Fundraising director |
| Human Resources |
Finance |
Director
of labor relations
Training and development director
Employment recruiter
Human resources administrator
Employee counselor
Director of employee relations
Director of personnel research |
Personal/commercial
lending officer
Credit analyst
Trust account administrator
Trust investment office
Bank president/VP
Account executive
Financial planner
Sales broker
Chief financial officer
Budget analyst
Accountant |
| Other |
University
professor
Teacher
Lawyer
FBI agent
CIA agent |
Graduate
and Professional Schools
Graduate
School Directory- Marketing
On
Campus Sources for More Information
Internet
Sources for More Information on Marketing Careers
Careers
in Marketing
|
