| What
can I do with a major in....?
Journalism
and Mass Communication
Journalism
and mass media education equips students with the knowledge needed to
understand the function of mass media and with the skills needed to work
for the mass media. Students learn to gather and assess information; to
write for, edit and design publications; to write and produce for broadcasting;
and to use and take photographs. Students also acquire an understanding
of the cultural role of mass media, as well as an appreciation of the
social responsibility of the media.
Coupled
with a firm foundation in the liberal arts, the department's courses provide
a sound background in the ethical, legal, philosophical, political, social
and historical principles that will enable students to interpret human
affairs and communicate intelligently and effectively through the various
forms of mass communication.
Courses
in journalism and mass communication prepare students for a variety of
careers with newspapers, magazines and other publications, with public
relations and advertising agencies, with television and radio stations,
with video companies, and with corporate and government communication
departments.
All
students take four core courses and follow one of five major tracks: Print
Journalism, Broadcast Journalism, Public Relations, Advertising, and Media
Studies.
Required
Courses for the Journalism Major with Print Concentration
Required
Courses for the Journalism Major with Public Relations Concentration
Required
Courses for the Journalism Major with Advertising Concentration
Required
Courses for the Journalism Major with Broadcast Concentration
Required
Courses for the Journalism Major with Media Studies Concentration
Transferable
Skills
Some information taken
from the University of Wisconsin River Falls Career website
Writing
and verbal communication skills
Synthesizing information
Evaluating ideas and contents of media
Reading for information and clarity
Organizational skills
Observing people, data, and things
Problem solving skills
Influencing and persuading
Gather information and data
Informing and explaining
Applying persuasive skills in media
Defining
Mediating and negotiating skills
Planning
Designing projects
Self-expression
Adapting ideas
Working as a team
|
Working
with deadlines
Evaluating situations
Making decisions
Attending to accuracy and accountability
Skills in conducting interviews
Ability to write copy for TV, radio, etc.
Photography, digital editing, desktop layout and design skills
Skills in analyzing databases
Producing radio interviews and news shows
Technology skills
Ability to follow a storyboard
Skills in creating a visual layout of ideas
Investigative skills
Developing programs and articles
Working independently
Generating ideas |
Career
Opportunities
Some
information taken from the University of Wisconsin River Falls Career
website
| Media |
Broadcasting |
Freelance
writer
Institutional writer
Technical writer
Copy writer
Freelance editor
Institution editor
Copy editor
Reporter
Columnist
Critic
Advertising sales
Circulation
Art and design
Production
Administration
Press Representative
News (radio)
Photographer
Photo editor |
Educational
TV production
Program director
Announcer
Broadcast technician
Schedule manager
Film/audio editor
Disc jockey
Video jockey
Production supervisor
Sound mixer
Executive producer
Technical producer
Special effects specialist
Engineer
Floor manager
Scriptwriter
Station manager
Newscaster/sportscaster
Promotions manager |
| Publishing |
Advertising/Marketing |
| Copy
editing
Project editing
Sales
Publicity and promotion
Advertising
Production
Contracts and permission
|
Media
buyer
Publicity director
Information specialist
Media selection
Account manager
Media Researcher
Promotions
Proofreader
Graphic design |
| Business/Industry |
Communication/Public
Relations |
Management
trainee
Marketing trainee
Business communication
In-house publications
Public relations writer
Documents and procedures
Market analyst
Personnel
Employment recruiter
Training and development
Research and development
Retailing/buying
Merchandising
Interviewer
Research publications
New releases
Pollster |
Consumer
public relations
University/College relations
Information specialist
Public opinion analyst
Script writer (radio/TV)
Announcer (radio/TV)
Press representative
Lobbyist
Translator
PR agency writer
Corporate communications director
Program planner
Publicity coordinator
Government public affairs officer
Communications coordinator |
| Education |
Internet |
Educational
writer
Media specialist/advisor
Media librarian
University professor
Campus publication director
|
Website
reporters
Website editors
Website designers |
On
Campus Sources for More Information
Internet
Sources for More Information on Journalism Careers
Department
of Journalism's Job Postings Page
Public
Relations Society of America
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