Faculty & Research

Christopher P. Puto

Professor : Marketing Department

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Academic Background

B.S., economics, Spring Hill College
M.B.A., University of Miami
Ph.D., marketing, Duke University

Research Specialties

  • Advertising effectiveness
  • Consumer and managerial decision-making
  • Marketing strategy

Current Research

  • Transformational advertising

See Christopher Puto talk about what goes into a great MBA program in a short video, part of the Ahead of the Curve series

Major Works

  • Russell, C. and C. Puto, "Rethinking Television Audience Measures: An Exploration into the Construct of Audience Connectedness," Marketing Letters (1999).
  • Puto, Christopher, L.R. Beach, S.E. Heckler, G. Naylor and T. Marble, "Differential Versus Unit Weighting of Violations, and the Role of Probability, in Image Theory’s Compatibility Test," Organizational Behavior and Human Decision Processes 65:2 (February, 1996): 77-82.
  • Puto, Christopher and W. Qualls, "Organizational Climate and Decision Framing: An Integrated Approach to Analyzing Industrial Buying Decisions," Journal of Marketing Research (May, 1989).
  • "The Framing of Buying Decisions," The Journal of Consumer Research 14 (December, 1987): 301-315.
  • Puto, Christopher, J. Huber and J. Payne, "Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis," Journal of Consumer Research 9 (June, 1982): 90-98.

Significant Scholarly Honors

  • Robert Ferber award, The Journal of Consumer Research, 1987
  • Enterprising educator, The National Foundation for Teaching Entrepreneurship, 2000
  • Best long-term contribution (ten years or older), The Journal of Consumer Research, 2002

Board Memberships

  • Board of Trustees, Spring Hill College
  • Board of Directors, AACSB International
  • Board of Directors, Junior Achievement of the Upper Midwest
  • Board of Directors, Minnesota BioBusiness Alliance
  • Board of Directors, National Black MBA Foundation
  • Minneapolis Downtown Council